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How Thanksgiving became a global holiday
Diane von Furstenberg Cyber Monday email The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber...
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3 key strategies for engaging social-mobile customers
Marko Muellner By Marko Z. Muellner There is no doubt that luxury retailers are no longer dipping their toes in social marketing. They are driving unique programs that tie together their brand promise...
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Balmain, Laura Mercier aim for Twitter interactions via Vogue.com ads
Balmain Twitter feed ad on Vogue.com Marketers Balmain and Laura Mercier are looking to grow their social communities through sidebar ad placements on Vogue.com that show their Twitter feeds and ask...
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Do luxury brand Pinterest gift guides drive sales?
Bergdorf Goodman Pinterest holiday gift guide Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest...
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What is the up-and-coming social strategy for luxury marketers?
Lexus of Manhattan on foursquare Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience...
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85pc of luxury marketers to significantly increase spend on digital: report
Bloomingdale's mobile Facebook page The majority of luxury marketers are planning to increase their spend on digital and agree that by 2015 digital will be the most influential channel, according to a...
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Should luxury marketers climb on the Vine?
Michael Kors uses Vine during New York Fashion Week Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool....
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5 implications of the new Facebook news feed for luxury marketers
Marko Z. Muellner is vice president of marketing at ShopIgniter By Marko Z. Muellner Facebook announced significant updates to its news feed last week which could have key implications for luxury...
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How Instagram is fueling Web design
Armani's Instagram profile Instagram is proving to be a shining star for brands to tie together mobile and social marketing efforts. Companies such as Taco Bell, Urban Outfitters and Chobani are...
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Cross-channel Mother’s Day luxury marketing to outdo email
Oscar de la Renta Mother's Day email Luxury marketers across all product categories are looking to prompt Mother’s Day gift purchases via email, but those that add innovation to the mix are more likely...
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Piaget triggers peer-to-peer brand communication through social contest
Piaget Rose Collection Richemont-owned Piaget is teasing its new Rose Collection by launching the first annual “Piaget Rose Day” and a Facebook application. The Swiss watchmaker and jeweler is...
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Four Seasons Hong Kong enlivens young travelers with Instagram campaign
#OURHK Instagram Four Seasons Hotel Hong Kong is interacting with a diverse group of young consumers by inviting Instagram users to capture views of the cosmopolitan city. The summer contest is seeking...
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Instagram bests Vine for fashion marketers with video option
BarneysMan Instagram Luxury fashion marketers are not likely to make use of social-mobile platform Vine now that Instagram introduced 15-second video capabilities, which will be added to the...
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Swarovski gains exposure via Instagram video contest
Swarovski #InstaSparkle contest Precision-cut crystal maker Swarovski is gaining exposure through a fan contest that uses mobile image-sharing application Instagram’s new video features. The brand...
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IWC targets watch enthusiasts via Instagram hashtag campaign
IWC's Da Vinci Perpetual Calendar Watch Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile...
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Oscar de la Renta springs new collection via Instagram before fall magazine...
Oscar de la Renta for fall 2013 U.S. label Oscar de la Renta is getting ahead of the competition by releasing its fall 2013 campaign on social-mobile platform Instagram instead of waiting to show it...
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Michael Kors targets aspirational consumers with social media for new beauty...
Sporty Sexy Glam by Michael Kors U.S. label Michael Kors is continuing to advertise its Sporty Sexy Glam fragrance and beauty collection through various social media platforms in order to reach a...
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Luxury brand endorsements in popular song lyrics may influence purchases
Automaker Maybach is referenced in many popular songs Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see...
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Longchamp teases fall campaign via social media
Longchamp's Bigger than Life campaign French leather goods maker Longchamp is teasing its fall 2013 campaign through social media to keep consumers engaged and drive interest in new products. The brand...
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Barneys boosts presence during Fashion Week with branded hashtag
Barneys Twitter account Retailer Barneys New York is making its presence known during New York Fashion Week by using a branded hashtag in its Twitter and Instagram posts. Barneys’ #BNYFW hashtag varies...
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